Many aren’t always in agreement with the Israeli government, however those in the movement for natural health will agree with their health ministry’s recent ruling.
The health ministry in Israel has taken a step forward by tackling misleading advertising that is fed to the public. Heinz Ketchup is known across the globe, but should it be labeled as ketchup?
Heinz Ketchup Should Be Called “Tomato Seasoning
In the American supply, the products have GMO sugar beets (labeled as “sugar”), GMO corn syrup, and vinegar that is mostly made out of GMO corn. Despite these findings, many consumers still label Heinz Ketchup the #1 choice for ketchup every year. This controversy has spread and now the company is under public scrutiny.
The article pointed out that the local manufacturer Osem argued that its competition’s product failed to meet ketchup standards that were implemented by Israel’s standards institute.
Test information from Osem found that Heinz ketchup is about 21% tomato concentrate in Israel, but has to be at 41% to meet qualification standards. The Heinz Corporation reports that that level is at 61%. The distributor, Diplomat, for Heinz in Israel says the popular brand Osem has a huge stronghold over the market and was working to ensure its protection by proving Heinz Ketchup isn’t ketchup.
For now, the Israeli version of Heinz Ketchup will be labeled as a “tomato seasoning” instead. It’s hilarious seeing the Heinz corporation get bent over the way they went around the rules.
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