The Center For Environmental Health released horrifying results from a test showing how Pepsi covered up, intentionally, the amount of high levels of 4-Mel in its popular sodas, in 2013
It was in that exact timeframe when Pepsi blatantly denied both that this chemical was dangerous to the public and the high presence of it in their soft drinks. 4-Mel (4-Methylimidazole) is a known carcinogen that is formulated through caramel coloring. Since that year, the company has been on the defensive in maintaining compliance with the state of California after they mandated that there be a cancer warning label on their soft beverages: Pepsi, Pepsi One and Diet Pepsi.
There is now a settlement in place from a class-action lawsuit (State of California v. Pepsi Co, 2013) against Pepsi has attained approval from a federal judge in California. In one part of the settlement, Pepsi has come to an agreement by implementing test requirements based on specific protocols on the products, and as well, not allowing any level of 4-Mel to exceed over 100 parts per billion in any of their soft drinks that are shipped to the U.S.
This agreement was made a different case in California’s state court previously last year. The current settlement has expanded upon the measures from California to the entire nation.
Pepsi failed to warn consumers that its drinks contain known carcinogens
Due to the current lawsuit, California has labeled 4-mel a cancer-causing chemical and in that, accused the company of false advertising and the failure of notifying the public of the chemical. A test conducted in 2014, by Consumer Reports had shown that the chemical levels exceeded the allowed level of 29 micrograms per can or bottle, which entails that this company is indeed in clear an open, violation of California state law, common law and as far as consumer protection statutes.
To be more exact, this all violates California’s Proposition 65, which has been placed in 1985 and exists still in law. It entails a strict requirement on companies to convey/provide consumers with clear warnings when any of their products will pose a toxic or cancer-causing effect on their bodies eventually in the long-term.
California’s state Office of Environmental Health Hazard Assessment had stated that the cutoff of 4-mel is at 29 micrograms, due to the risk of cancer of 1 in 100,000. Citing from a 2013 Mintel and Leatherhead Food Research report, Consumer Reports state that caramel coloring is the most commonly-used food coloring. It was also Pepsi’s rebuttal to Prop. 65 where they refer to exposure per day, rather than per can, and that the average amount diet soda drinkers drink daily is less than a can., that there should be no need to stamp a warning label on their coveted products.
Consumer Reports 100% disagreed.
Toxicologist Dr. Urvashi Rangan said:
No matter how much consumers drink, they don’t expect their beverages to have a potential carcinogen in them. And we don’t think 4-mel should be in foods at all. Our tests of Coke samples, show that it is possible to get to much lower level.
Is drinking soda really worth risking cancer and obesity?
There is no sense in exposing yourself, unnecessarily, to a cancer-causing chemical that has absolutely no nutritional benefit to it, and is used to color our food. Consumer have every right for the awareness of the chemicals, in their food and drinks, that they are consuming daily.
Popular books like Food Forensics serves to show Americans what is in their food. Soft drinks are found to be behind our nations obesity epidemic. Its caramel-coloring that people should steer clear from. A study from UCLA has proven that adults that consumed one soft-drink everyday, had a 27% increase in being classified as overweight than others who don’t consume soft drinks at all.
A shocking fact that could persuade you to avoid this harmful drink, is that drinking just one soda a day, can shockingly add up to 39 pounds of actual sugar consumed in just one year! This means people can absolutely eliminate their risk for cancer and obesity, by cutting down on these sugary soft drinks for life.
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